Our Team

Our Purpose

BE A POSITIVE FORCE FOR CHANGE

MAKE SUSTAINABLE CHOICES

MAKE
HUMANE CHOICES

BE MINDFUL OF THE BIGGER PICTURE

Meet The Team

ANNE CARLSON / FOUNDER & CEO

Anne has spent her entire career working with consumer brands across many categories, however her passion is the pet category. She worked for fortune 500 companies as well as start ups, including Secant, a business she sold to IRI in 2006.

Anne currently has two rescue pups at home, a Great Dane named Derby and a lab / border collie mix named Tuco. You can describe Anne as a retired marathon runner, new pilates junky and a film lover.


BILL REED / CO FOUNDER

Bill grew up on a Virginia cattle ranch, and built a grass-fed steak business which he sold in 2016. Bill has a long history and passion for sustainability.

You can describe Bill as an urban farmer, world traveler and new dad.


DR. IAN DUNBAR / ADVISOR - ANIMAL BEHAVIOR

Ian is a veterinarian, animal behaviorist, and dog trainer who received his veterinary degree and a Special Honors degree in Physiology & Biochemistry from the Royal Veterinary College (London University) plus a doctorate in animal behavior from the Psychology Department at UC Berkeley.

One of Ian’s claim to fame is that he’s consulted on a variety of movies—full length features, documentaries and animation (including Pixar’s UP , ”Squirrel!”).


DR. MARK FINKE / ADVISOR – ANIMAL NUTRITION AND ENTOMOLOGY

With a PhD in Animal Nutrition, Mark specializes in nutrition and diet formulation. In addition to nutritional sciences, Mark has a PhD in Entomology and has published a number of studies on insects as a food source.

Mark and his wife, Marie, live in Rio Verde, Arizona with 5 rescue dogs, 2 horses, a parrot and a number of lizards. Mark also volunteers his time assisting a number of wildlife rehabilitation groups by developing specialized diets for their injured or orphaned animals.